L’Oreal establishes its first investment company in China

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May 8, L’Oreal officially announced the establishment of its first investment company in the Chinese market – Shanghai Beauty Square Investment Co., Ltd, located in Lingang Nanqiao Technology City in the core area of Oriental Beauty Valley in Fengxian District, Shanghai, dedicated to investing in innovative beauty technologies. The investment will be backed by BOLD, L’Oreal Group’s strategic innovation venture capital fund company.