55% of global cross-border online purchases come from Amazon, AliExpress and eBay

According to the latest 2022 cross-border e-commerce consumer survey released by the international postal company IPC, 55% of the world’s cross-border online shopping comes from Amazon, AliExpress and eBay e-commerce platforms.

IPC surveyed more than 33,000 online shoppers in 40 countries around the world to help sellers identify profiles of cross-border online shopping groups and further promote seller growth.

According to the survey, Amazon has become the most popular cross-border e-commerce platform with a 26% share, followed by Alibaba with 19% of cross-border purchases done on this e-commerce platform, and eBay with 10%. The share ranks third. Additionally, Wish came in fourth with a 7% share.

Compared with the 2019 report released by IPC, after the global epidemic eased, both eBay and Wish’s shares fell, but Amazon expanded its lead and became the preferred consumption destination for cross-border online shoppers.

The survey shows that Amazon has the highest penetration rates in Luxembourg, Austria and India, where more than half of respondents ranked Amazon as their favorite cross-border shopping platform. AliExpress is the most popular in Russia and eBay is popular in Cyprus.

In addition, on a global scale, China, South Korea, India and the United States are several countries with high cross-border online shopping rates. China is the most important supplier of cross-border online shoppers, with 35% of the world’s goods coming from China, followed by the United States with 14%.

IPC also pointed out that although cross-border online shopping has become popular globally, 27% of cross-border online shoppers intend to buy more from domestic retailers in the future due to supply chain issues and rising freight prices.