Disney Advertising and Amazon Cloud Technologies announce join Unified ID 2.0

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International Business News  –  The Trade Desk, the world’s leading advertising technology company, recently announced that Disney Advertising and Amazon Cloud Technology have joined Unified ID 2.0. Developed by The Trade Desk, Unified ID 2.0 is a non-proprietary open standard that can be used by all members of the entire advertising ecosystem. Unified ID 2.0 helps advertisers, agencies, ad tech companies, and publishers alike continue to deliver personalized, relevant ads without the use of third-party cookies.