Jiangsu welcomes Japanese tourists amid eased pandemic restrictions


About 40 Japanese tourists who live in Shanghai visited Zhenjiang and Yangzhou cities in Jiangsu on August 8 and 9, the first inbound tour group across the Yangtze River Delta after the COVID-19 pandemic.

The delta region is gradually lifting the restrictions introduced to curb the spread of the coronavirus and resuming the cross-region tour groups, with regular pandemic prevention measures still in practice. The first foreigners-only tour group to Jiangsu was organized by JTB Shanghai International Tours, part of Japan’s largest travel agency.

According to the tour guide, as the pandemic control and prevention becomes a routine part of life, tourists now have a higher requirement for safety, quality, and tailored service in travelling. Meanwhile, tourists prefer trips that bring unique cultural experience and interactive content.

The two cities are both popular destinations of Japanese tourists. Zhenjiang, a major vinegar production area, is also home to Chinese Vinegar Culture Museum. The city is also known for Ganlu Temple, an attraction featured in stories in the novel The Three Kingdoms, also popular in Japan, so Japanese visitors were very keen on the city’s history and culture.

Yangzhou also has a long history with Japan and is naturally a favored choice for Japanese tourists. The city has boosted its global profile after winning recognitions of UNESCO Network of Creative Cities in gastronomy and Culture Cities of East Asia 2020.

To further stimulate recovery after the pandemic disruption, the Jiangsu Department of Culture and Tourism and H.I.S.(Shanghai) International Travel Service have jointly developed new tours including the two-day tour in Nanjing, one-day tour in Suzhou, and one-day tour in Zhouzhuang. Organizers plan to beef up the publicity and cooperate with Japanese-invested travel agencies based in Beijing to launch new travel routes.