Jiangsu issues vocational certificate for live-streaming e-commerce

The first cohost of 24 students majoring in live-streaming e-commerce at Yangzhou Polytechnic Institute won the vocational certificate on August 13, issued by the Yangzhou Bureau of Human Resources and Social Security after passing the tests, the first of its kind in Jiangsu.

Live-streaming has boomed in China as a way to sell products and services online because the COVID-19 epidemic confined consumers to indoors for months. At the same time, live-streaming has also created new opportunities for Internet economy.

Yangzhou Polytechnic Institute opened the first school of live-streaming e-commerce in last November. Despite the pandemic, the school organized over 300 students to continue the online learning and established teams specialized in copywriting, advertising, directing and operating, who provided professional services in marketing and short-video creation.

Then in this May, Yangzhou Polytechnic Institute began to apply for vocational certificate for the new major, improved the curriculum design and skills training program, and received support of Yangzhou Bureau of Human Resources and Social Security. In line with the bureau’s requirements, the institute has also opened standard test rooms to facilitate the initiative.

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