Shein, Chinese name Xiyin, is an e-commerce application. Chinese cross-border e-commerce giant.

SHEIN is an international B2C fast fashion e-commerce company. Mainly engaged in women’s clothing, accessories, shoes, bags and other fashion items.

development path

In May 2021, data from app tracking companies App Annie and Sensor Tower showed that SHEIN replaced Amazon as the most downloaded shopping app on iOS and Android platforms in the United States.

In 2020, Shein’s revenue is about 70 billion yuan.

As of May 17, 2021 local time, SHEIN is the No. 1 shopping app for iOS in 54 countries and regions.

In the US, Shein’s market share in fast fashion jumped from 7% in January 2020 to nearly 30% in June 2021.

In February 2022, ByteDance challenged SHEIN for the first time and failed.

On February 16, 2022, Reuters exclusively reported, citing people familiar with the matter, that Shein is aggressively expanding its Singapore office, aiming to triple the number of Singapore employees to around 200 by the end of the year.

Because SheIn mainly focuses on the European and American markets, and the founder team rarely shows up, SHEIN rarely appears in the public eye and media reports. Recently, SHEIN has attracted attention as “China’s most mysterious unicorn company”, because it was reported by many media that it is conducting a new round of financing, and its post-investment valuation may reach 100 billion US dollars (equivalent to about 666.6 billion yuan).